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Getting started

  1. Add your website under Sites. You get a public site id (st_…) and a snippet.
  2. Paste the snippet into the <head> of every page. The site page shows visits within seconds so you can check the install.
  3. Create an API key under API keys with the events:write scope and send conversions from your server.
  4. Optionally add ad spend under Ad spend, then open Reports.